Creating a website for an online store, people make a lot of mistakes. Among the mistakes there are a few obvious ones, for example: the absence of a mobile version of the site-store; complicated, inconvenient, incomprehensible design of the website; the need to register and fill in a lot of unnecessary forms when buying; various "bugs"; the lack of ways to pay online; etc. If you have those problems with your online store, you can fix them right now. But if you do not have such obvious mistakes, but you still don’t have a lot of customers, then this article is for you!
There are three biggest mistakes made, while creating a website for an online store. Not all of the owners consider it necessary to pay attention to them, but in you should.
Mistake # 1: Social evidence or the feedback.
Online shopping is, on the one hand, a convenient and useful thing, and on the other, you can never be sure which product and what quality you buy. Put yourself in the place of an online buyer. He may like your product, its price, but he can not be sure in the quality.
Before buying, more people pay attention to reviews about the product or about the store itself. Often the reviews help to decide to purchase the product or not, rather than an affordable price.
How to fix: pay attention to the reviews on your website, create a separate tab for them. Add social buttons - so that people after the purchase can share their thoughts about your store in social networks. Add a rating to the goods, let people evaluate the quality of the goods. All of these steps should bring an excellent result.
Mistake # 2: I’m not going to tell you how much it costs!
There are some online stores that don’t show the price to the customer, until he receives the product. After that the customer feels deceived.
Many online store owners believe that this is an excellent marketing step, because the buyer does not know the price, and he already liked the goods and he will buy it. NO. This behavior only irritates the buyer and does not say anything good about the seller. An honest seller always publishes the price of goods and services.
How to fix: always show the price of the product or service, especially if there are any additional payments. If you hide this information from the buyer to the last minute, for him it will look like a deception. Be honest, it will help you to earn a good reputation.
Mistake № 3: The shopping assistance is necessary for online-shopping.
Many people don’t like shopping assistants in offline stores, but the online purchase can’t be done without assistance at all. A buyer may have a whole ton of questions about the product, especially if the product is expensive. The customer may also become confused during the process of placing an order.
Some websites find such a solution to the problem as: "If you have any question, call us ....". Let’s be honest, when a person makes an online purchase, he wants to communicate with someone on the phone least of all. So this method is not the best one.
How to fix: create an online chat. Online chat assistance is the best thing you could think of. The customer can always write his question or request and get an instant response.
Improve your online store, make it only better, and the customer will be yours!