The owners of large companies shared working strategies that helped them survive the crisis and even make good money:
1. Advertising on social networks
Today many people working from home. It made sense to focus on branded content and social media ads. The marketers spent about $ 93 billion on advertising in 2019. According to forecasts by the end of 2020, these costs will increase by 1.5 times.
For B2B companies, careful content planning, regular activity and social media advertising will be the main way to generate traffic. To track performance, specialists take into account the KPI indicator.
2. Virtual events
This strategy has shown very good results, especially during the pandemic. In the B2B space, companies host webinars, run free intensives and trainings, run marathons, and showcase products to other companies. Thanks to virtual events, customers can evaluate your business, better understand its value and concept. You can host your webinars on one of the many web event platforms. This is one of the new ways to find clients at a low cost. You can add interactive polls to webinars to collect statistics, and to descriptions you can add hashtags to promote the event.
Now catch the buns - 7 platforms for free webinars:
5. Apache OpenMeetings
This strategy is not new, but it is still very effective. Firstly, because it brings hot leads, who were already interested in the product, but for some reason did not place an order. And secondly, advertising through social networks is more converting, since users are more inclined to make purchases during communication and recreation. Try connecting Pixel and launching Facebook retargeting.
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