27 needs of any target audience

Understanding these 27 needs is essential in sales and marketing.  According to experts, the more of these needs you cover, the higher customer loyalty to your business will be.  For example, Apple covers 11 out of 30 customer needs.

And here is the list of needs.

1. Functional

If we compare this pyramid of needs with Maslow's pyramid of needs, then functional needs lie at its very foundation.  These needs include:

 • Reducing risks;

 • Quality;

 • Low price;

 • Receiving a profit;

 • Saving time;

 • Reduced effort;

 • What helps to avoid hassle;

 • Variety;

 • Sensory perception;

 • Organization of something (processes, time, finances, etc.)

 • Information;

 • Connections

2. Emotional

 • Attractiveness;

 • Aesthetics;

 • Fun;

 • Nostalgia;

 • Reduced anxiety;

 • Well-being;

 • Therapeutic value;

 • Promotion;

 • Providing access to anything;

3. Change of life

 • Affiliation;

 • Self-realization;

 • Motivation;

 • Family values;

 • Hope

4. Social impact

At the top of the pyramid is social influence over other people.

 • Self-transformation / self-excellence

Think about how to implement closing needs in your business and this will lead to high sales, brand development, and loyalty to your audience.  We offer modern and functional online stores on the improved osCommerce platform