You decided to promote your business account on this social network? Or you already an experienced user? And in either case, you just need fresh, inspirational ideas for attractive posts. We have several interesting thoughts for effective posting in Instagram.
The first idea for a post is a congratulation of subscribers with some kind of holiday: the first day of spring, autumn, summer, winter, Mother's Day, Father, Family, Friendship, Kisses, etc. Subtle art: gently and unobtrusively "weave" your product into congratulations.
Posting in Instagram should be periodically unique only within the framework of this social network. Let your subscribers feel like an exclusive audience. Regularly make posts, a story right from the scene. For example:
Infographics are still attracting and, perhaps, will attract and gain popularity. Useful, and most importantly, short information attracts users who do not want to read long texts. Use the themes of your business or the themes close to it. Use the services to create an infographic or just download the ready-made version.
Show your subscribers the end result of using your product or service. For example, a florist can have a bouquet in the happy hands of a bride or a birthday girl, and the marketing company it can be a number of subscribers, visits, traffic reports and the number of orders, etc.
What to post in Instagram if there is no creative mood? - Quotes! It is always a powerful tool in the hands of an blogger. They even get covered with some fog of mystification. For example, many quotes are akin to short horoscopes and predictions, especially if you are looking for an answer to a question and suddenly come across the very quote that sheds light on the situation. Or maybe just your inspiring and motivating quote will help someone not to become depressed. The main rule is beautiful design and correctly selected picture.
Vintage photographs are one of the trends in art, they are able to evoke a range of feelings and emotions, nostalgia, joy or anguish. In any case, vintage photos affect the soul, and increases the interest of users to your account.
80% of the total content should be 20% advertising. This is the only way that users will be happy to stay with your subscribers.
Short videos are able to score 10 times as much as likes and reposts than photos. Make a video of your product during the creation or use. You can simply shoot a beautiful video, not related to the subject of your business, but which will be interesting for subscribers. The main condition is that the video was spectacular and beautiful, clear and bright. Amateur videos with poor lighting can only spoil the reputation of your brand.
Checklists have become a popular and fast-read type of content. The human brain is designed so that it is much more convenient to receive information on short points that are easily and quickly remembered. Please note that the recipes are cooked in simple check-lists.
Bulleted lists or dots are used to list the ingredients. In bulleted lists, use no more than 1-2 words.
Numbered lists are used for step-by-step instructions: you can publish a sentence under each digit. Checklists can be of this nature:
People can look forever at a few things: fire, water, a working person and how someone tread on the rake. It's not in a bad way, not about gloating, but about the fact that many people want to learn from other people's mistakes. In addition, here you can achieve one more goal - your subscribers will see that every day you come across a bunch of problems and solve them, do not drop your hands and go further, and that's will be motivates.
Contests act as a viral advertisement. Arrange a tender with the following conditions:
1. Sign up for an account
2. Put "likes" under the photo
3. Comment on the photo
Naturally, at the end of the competition a winner should be announced who, for example, will receive a discount of 40% on an order (a smaller discount may not attract) or some nice gift. Usually, for posts with contests, owner order the advertising of Instagram, and thus the account is gaining stunning popularity.
Appetizing photos of food, photos of children and animals, landscapes and beautiful city streets, the sea, attractions, sweets. The list can be continued indefinitely. Publish everything that causes people's joy and smile, pleasant sensations. This also applies to business pages, as we remember that advertising content should be 20%, and entertaining and useful - 80%.
Also an important moment that can be captured in the photo. Take a picture of how you collect the order to the customer, pack it and the last photo when the order is ready for shipment. Let users feel, what joy covers when getting something new and long-awaited.
What else can you post in the Instagram? Secrets and chips of your business. Of course, it is not necessary to disclose all the secrets - we will not give food for thought to competitors. But, for example, to tell that your pictures are obtained only under the condition of good mood and well-being, only after 18:00 pm and necessarily "in the company" 2-3 pechenek and cups of fragrant tea, you can. In general, you got the idea.
What could be more interesting than watching the process and people "behind the scenes." So let your folowers see you in the work process, take them to the holy of holies and show that you are the professional of your business.
Ask customers to send a photo with your product. You can, for example, capture the moment of receipt, if you yourself are engaged in delivery around the city. In case a person does not want to "shine", you can take pictures of only your hands or ask for photos in your home environment, in the office, during the unpacking or use. Be creative